If you own what is known as a million-dollar property you need to get your home seen by the right buyers. When a higher-end property is placed on the market it may be harder to find the right buyers for your home even if there aren't that many listings in the higher-end bracket. This means you need to find unique and different ways to find the right buyers for your home.
There are some interesting and unique ways that real estate agents are marketing and finding homes for million-dollar property listings that in many cases are finding the right buyers. Here are some unique ways to sell a million-dollar property listing that works.
Having A Party Or Product Launch
Many owners of million-dollar property listings don't want to have an open house since it attracts people just wanting to see the home and not serious buyers. You still need people to come to see the home, however, and you can by hosting a party or product launch.
Your real estate agent can arrange to host a party for their own colleagues to give them a chance to take a peek around and enjoy what the home offers. It can be a party for a movie premiere, a corporate party, or even a product launch.
The point is to get people to see the home while your real estate agent casually mentions it's for sale to potential buyers. The party can get the right buyers inside the home that could potentially be interested in the property.
Market The Home Internationally
While there are buyers of million-dollar property listings in the United States and even within your own city, you may stand a better chance at finding the right buyer looking internationally. Many foreign buyers are looking for homes within the United States because they plan to move their business headquarters to a certain city or they want a place to stay when they visit or even to house executives who do business there.
Also, there are investors who look for higher-end houses to include in their investment portfolios. Your real estate agent can market your home not only locally or even across the country to potential buyers, but they can also market it internationally as well.
Million-dollar property listings mostly sell through the real estate agent's own connections. Many sellers don't want their neighbors or those who drive around the neighborhood to know they are selling. This means the real estate agent has to have their own connections to get the home sold.
They can have connections with builders, other agents and brokers, banks, and even corporations that might either be interested in the home or can help find the right buyer for you.
For more information, contact a real estate agent like Reina Horowitz.